Zendesk Product Imagery
Summary
Product imagery for Zendesk's website and brand refresh, built over two years across the AI product line and brand campaign.
Services
Web & UI
Product Marketing, UI Design
Year
2024 - 2026
Timeline
2024 to 2026
Tools
Figma, Figma AI, Gemini AI
Team
Francisco Loreto (Visual Designer), Adam Chung (Lead Designer Supervisor), Seth Savagno (Advisor), Carlota Aparicio (Producer) using the Greenhouse Design System. Alejandra Salas, Hubert Guy (Senior Designers), Alejandra Velazquez (Producer)
Context
Zendesk went through a brand refresh alongside several website initiatives, and every new AI feature needed marketing imagery that felt like one system, not a patchwork of one off graphics.
Insights
A reusable system beats a one off hero shot. Once the visual language was set, new product imagery could ship fast without starting from a blank page each time.
The Problem
Each launch needed imagery fast, and the volume made it easy to drift. The challenge was holding one consistent look across dozens of images for features as different as voice AI, analytics, and trust and security, all on tight timelines.
The Solution
I produced the product imagery under the direction of a lead designer on Zendesk's Greenhouse design system and the product marketing manager for each feature. I built a repeatable system, treatment, composition, and UI patterns, so new imagery for AI Agents, Copilots, Voice AI, and the AI Trust Center could be produced at volume without breaking consistency.
The Outcome
A consistent image library across the AI product line, produced fast enough to keep pace with a two year run of launches and website updates.
