Zendesk AI Summit Digital Event
Summary
Design for the full digital, on-demand experience of Zendesk's AI Summit — the platform audiences use to revisit summit content after the live event.
Services
Web
UX/UI
Year
2025
Team
Francisco Loreto and Julia Manzischke (Designers), Silvana Yaneva (Lead Digital Designer), Ana Laura Ávila (Motion Designer), Cody Mcpherson (Producer), Victor Durán (Creative Director)
Context
Design for the full digital, on-demand experience of Zendesk's AI Summit, the platform audiences use to experience the event and revisit after it ends. The scope covered the entry animation, hero section explorations, the agenda, the speakers section, complete home page layouts, and the interactive modules audiences use to navigate on-demand content.
Insights
An on-demand event platform lives or dies by how quickly a visitor understands what's inside, the entry animation, hero, and agenda needed to work as a fast orientation system, allowing us to funnel them into the appropriate track, not just decoration.
The Problem
The event needed a digital home that felt as considered as attending a live experience, translating a high-production in-person summit into an on-demand format without losing momentum or visual identity.
The Solution
Leveraging the art direction of the event, we built the full page architecture and visual system, intro animation, hero explorations, agenda and speaker sections, and the ZAIS 2025 "consoles" with a clear user flow and agenda.
The Outcome
A cohesive on-demand digital platform that let audiences experience the AI summit keynote and workshops, as well as revisiting content on their own time, extending the reach of the live event into a 5.6 USD million dollar pipeline.
